TCM Healthcare Marketing Portfolio
01
TCM Healthcare Marketing Projects (2024 – Present)
Assistant Marketing Manager
Driving growth through digital campaigns, events & performance marketing.
02
My Role
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Led digital marketing campaigns (Meta, Google, TikTok)
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Planned and executed clinic promotions & events
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Managed marketing budget and ROI tracking
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Built analytics dashboards for performance review
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Coordinated content, photoshoots & creatives
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Key Projects
New Customer Campaign
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New Customer Acquisition Campaign – First Trial
Festive Promotion Campaign
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CNY Campaign
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Parents’ Day Campaign
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Anniversary
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Year End Sale
Event / Expo / Roadshow
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Health Expo Booth Activation
Content / Branding Project
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Rebranding
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Social Media Revamp
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KOL Campaign
04
Dashboard & Analytics
Performance Tracking System
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Weekly KPI Dashboard
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Lead Source Analysis
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ROI Monitoring
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Outlet Performance Review
05
Tools & Skills
Tools & Platforms
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Meta Ads Manager
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Google Ads
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GA4
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Shopee Seller Centre
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Canva / Photoshop
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Wix / CMS
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Excel Dashboards
06
Behind the Scenes & Results
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